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DRIVE PLANNING Announced as Primary Sponsor for Renewed Sarah Fisher Hartman Racing Team

2/6/2023

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INDIANAPOLIS (Feb. 7, 2023) - Sarah Fisher Hartman Racing (SFHR) has announced Drive Planning as its primary sponsor for the 2023 USF2000 Season Presented by Cooper Tires.
 
Also returning to the SFHR team are associate sponsors Hartman Oil, Alderson Commercial Group, Business Art Design, Chick-Fil-A, Direct Supply, Elite Performance, Kelly Landscaping, Metal Fabricators Plus, Rayco Machine and Speedway Indoor Karting.

Elliot Cox will be behind the wheel of the No. 67 SFHR entry for all 18 rounds including three rounds at the Indianapolis Motor Speedway May 11-13 and one round at Lucas Oil Raceway in Indianapolis May 25-26.
 
“Everyone at Drive Planning is excited to partner with Elliot Cox and Sarah Fisher Hartman Racing,” said Todd Burkhalter, Drive Planning CEO and Founder. “We knew that from the moment we met Elliot and his family that they embodied all that we stand for as a company. His entire team certainly has the drive and is focused on success."
 
“We look forward to a long-standing relationship with Elliot and SFHR. We’ll meet you all in the winner’s circle!”
 
The move to USF2000 competition comes after a year in USF Juniors in 2022, where Cox finished 11th in the championship, while running a partial season and continued making a big impression on and off the track.
 
“It shows great promise ahead for our team and Elliot, to welcome a partnership from Drive Planning,” said Wink Hartman, team co-owner. “After a winter of planning, we look forward to the forward momentum on and off track.”
 
Based out of Georgia, but with seven locations across the country, Drive Planning takes an intentional approach to a successful life. The company specializes in portfolio management, financial planning, private investments and more. That philosophy makes them a great fit with SFHR and Cox.
 
“I am incredibly grateful and excited for Drive Planning to race along with me this season, as they bring their mission to put their clients on the fast track to “Keep More, Make More, Live More” to the USF 2000 series,” Cox said. “Racing requires making the best plan to get to the front, and that’s exactly where SFHR and Drive intend to go with this partnership! I am looking forward to getting the season started with the Drive Planning 67 car on the track!”
 
The season will start February 28 with a test at Sebring International Raceway, with Rounds 1 and 2 following March 3-5. The first two rounds will be held in St. Petersburg, Florida on the 1.8-mile, 14-Turn street circuit in conjunction with the NTT INDYCAR Series season opener.
 
ABOUT ELLIOT COX
Elliot Cox has been a Sarah Fisher Hartman Racing driver since 2020. He is a 1-time SKUSA Pro Tour National Champion, 1-Time SKUSA Great Lakes Sprint Series Regional Champion, 2-time Route 66 Class Champion, 4-time Whiteland Raceway Park Champion and 3-time New Castle Motorsports Park Class Champion, in addition to being a two-time race winner in the Lucas Oil School of Racing. Cox is a YACADEMY F4 race winner and finished 11th in the USF Juniors championship after competing in only a partial season of competition. In 2018 Cox formed Driving for Dyslexia, a 501©3 that raises funds and awareness for dyslexia-related causes. He has helped raise over $250,000.
 
ABOUT DRIVE PLANNING
Drive Planning is a full service financial consulting firm located throughout the United States. They blend expertise in numerous areas of financial planning, tax strategy, real estate and business which allows their clients to Keep More, Make More and Live More. If you’re looking to take an intentional approach to your success begin at driveplanning.com
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Elliot sets two poles and wins two features at Sebring as part of the Lucas Oil School of Racing event!

7/6/2022

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First USFJuniors WIN for Elliot Cox and the SFHRD #67!

2/20/2022

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The SFHRD #67 Business Art DeSigns car and team headed to Sebring and Homestead over the past few weeks to race in the USF Juniors class at the Yacademy Winter Series.

Sebring saw Elliot qualify the car in 3rd, with a pair of 3rd place finishes.
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When it came time to race at Homestead, Elliot and team set a new track record in the Ligier/ Honda Racing/ HPD F4 car in FP1, qualified the car in second, and came away with a dominant first win for the team in race number 2! Elliot finished 3rd in the points race for the winter season.
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We can’t thank our partners enough for their support of our success!
Your business can ride along with Elliot and the team in their climb up the Road to Indy ladder! There are still exciting opportunities available to partner with us at all levels, and our team would love to come up with a plan that most benefits you and your business!
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Fox 59 - Elliot Cox is Driving for Dyslexia!

9/22/2021

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Elliot's TODAY Show Interview with Hoda and Jenna.

9/17/2021

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Driving for Dyslexia and Elliot are featured on the cover of Dystinct Magazine!

9/14/2021

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Follow this link to check out the full article!  ​Issue 5: September 2021 | Dystinct Magazine
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2021 Driving for Dyslexia Grand Prix, Presented by Future Star Racing and The Wings and Wheels Foundation, set for July 24

7/19/2021

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We are Excited to Announce that Chick-fil-A has Joined Elliot Cox Racing for the 2021 Season!

5/16/2021

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Elliot Cox Racing and Driving for Dyslexia officially partner with Will Power Kart and MPG Motorsports.

5/16/2021

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We are excited to announce that Elliot Cox Racing and Driving for Dyslexia have officially partnered with Will Power Kart and MPG Motorsports!  Elliot was fast out of the box with his new Will Power Kart and took the win in his very first race ever in it. We are excited for what the future holds both on and off the track with this new partnership.

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Elliot's Rookie Test in the Sarah Fisher Hartman Racing Development F4 is Complete!

12/12/2020

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We had a beautiful day in December here in Indianapolis, and the opportunity to get in a test at Indianapolis Raceway Park. Everything went very well, and Elliot is looking forward to the next time in the car!  Elliot’s first test in the Sarah Fisher Hartman Racing Development F4 car!

Thank you to Wink and Libba, Sarah and Andy for the opportunity. Thank you to Brad, Kyle, and Rockie and all the team for your hard work.  Thanks to Jamey Paino and Kelly Jones for helping us capture the day in photo and video. (more video coming soon!)


Thank you to all of our partners for making this possible!
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    15 year-old racer from Indy. Sarah Fisher Hartman Racing Development Driver. MPG Motorsports/Race Factory Team Driver. 2017 SKUSA Pro Tour Champion. Founder of Driving for Dyslexia. Featured guest on TODAY with Hoda and Jenna. Results and news will be posted here!

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